Fellow Bloggers,

I remember it well, that day….I was watching a commercial on TV, and the Ad stated, “Look at all the great Suds that this detergent makes!!!! I’m a Chemical Engineer, and my first thought was - What’s the correlation between ‘Suds’ and ‘Solvency’? Answer – there is none. However, the advertisers were counting on absence of rationale amongst Americans, so the ad campaign was very successful. Herein is the problem with American Politics and the Media. Too often, Americans are duped with ‘’Suface-Logic’…ideas that don’t make the litmus test, in terms of intellectual capital.

When I watch some the political commercials and commentaries, especially the one that asks questions such as , “Who would you like to answer the phone when it rings at 3AM” or “Who do you think is more presidential?“ My first thought is, isn’t this the same tune that’s been played the last decade, but with a new piano player – “Ode of Fear”?

My second thought is, Why aren’t we as Americans asking the question, “Why is the phone ringing in the first place?” I am not naieve, but I’ll go out on a limb, If we have true leadership in the White House, the likelihood of getting that 3AM phone call is greatly diminished….'

What you’re getting in these commercials and commentary is discussion about, well – Suds.

Keep in mind folks --- Suds don’t make it clean
Regards